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Marume’s total revenue last year was 1.8 billion, skin care products grew, and makeup replacement

Marume’s total revenue last year was 1.8 billion, skin care products grew, and makeup replacement
On April 21, Guangdong Marume Biotechnology Co., Ltd. (hereinafter referred to as “Marume”) released its 2019 annual report.The report shows that the total revenue of Marume last year reached 1.8 billion US dollars, an increase of 14 per year.3%; net profit reached 5.1.5 billion US dollars, an annual increase of 24%.It is reported that Marume is mainly engaged in the research, development, production and sales of various types of cosmetics. Each of them owns three brands, Marumei, Chunji, and Lianhuo, of which the main brand, Marumei, accounts for more than 92% of its revenue.Marumi belongs to the product category, with the highest revenue in skin care, which accounted for more than 55% of total revenue in 2019, an increase of 21.4% to 9.9.3 billion; eye revenue increased by 3.8% to 5.$ 5.2 billion; skin cleansing revenue increased by 16.1% to 2.29 trillion; revenue breakdown of makeup and other categories 5.8% to 29.5 million yuan.In terms of channels, Marumi reached 8 online revenue last year.0.8 billion yuan, accounting for 44.9%, an annual increase of 22.9%, of which online direct sales increased by 40.1%; offline revenue reached 9.9.2 billion yuan, accounting for 55.1%, an annual increase of 8.2%.Marumi established a retail center college in 2019, which has conducted 300 trainings and salons for offline stores, and has made certain contributions to improving the stickiness of offline stores and retail performance.Marumi said that in the future, it will continue to adhere to the multi-brand differentiation development strategy, establish a social media team, make full use of the social attributes of platforms such as Xiaohongshu and Douyin, and combine marketing events, cross-border IP and other marketing methods to precipitate users and expand brands.Influence.In addition, Marumi pointed out that during the epidemic prevention and control period, cosmetic consumption was suppressed to a certain extent. The company’s offline distribution, overseas raw material supply and retailer’s operations were affected.However, the overall operation of Marumei has basically returned to normal. During the epidemic, hand-disinfection gels and “face mask” skincare products that meet market needs were launched. Online celebrity cooperation programs were launched to train live broadcast teams and help stores establish communities andPrivate domain traffic to achieve online sales conversion.Sauna, Ye Wang Liu Jiaqi editor Zheng Yijia proofreading Yang Xuli picture Maru Mei Weibo screenshot